Dodge Ram for the 50th anniversary of Martin Luther King Jr’s death airs a commercial during the Super Bowl featuring the sermon delivered by Dr. King known as The Drum Major Instinct. I found the commercial to be tone death and ineffective.
There’s a lot of emotion and racial tension in this country that made this move extremely risky. The sermon which I attached below touches on the danger of overspending on items like cars. Not enough research was conducted by Dodge before releasing the ad. It was like if they’re not aware of what is occurring in the real world. NFL already had tarnished their relationship with the minority community by reprimanding players who express their political stance on what is occurring with society. Using MLK speech to advertise their trucks did not align with what MLK preached. It is tone deaf and appears an attempt to exploit black culture.
