The course thoroughly explored visual merchandising by examining how products were presented in retail settings. It explored the theoretical and practical aspects of using in-store environments, lighting, special effects, fixtures, and product placement as forms of visual communication aimed at conveying a particular message about the fashion brand and influencing consumers. The course also covered topics like crafting displays for specialty and department stores, creating visuals for walls and windows, utilizing professional presentation techniques, and examining how color, music, and lighting affect consumer behavior.
