Photo Credit: DDB Health Website
OHG, or Omnicom Health Group, is a global healthcare marketing and communications network. It is part of the larger Omnicom Group Inc., which is one of the world’s leading marketing communications companies. OHG specializes in providing marketing services specifically tailored to the healthcare industry. This includes a wide range of services such as advertising, branding, digital marketing, market access, medical education, and strategic consulting.
This past week has been quite eventful as I started my new job at OHG. The first week of joining was packed with training sessions that give us a comprehensive understanding of OHG and its operations. It’s very different from traditional advertising agencies, especially in the healthcare field, where everything is grounded in the FDA(Food and Drug Administration)’s approvals.
On the second day, we had a full day of training which really helped in getting an all-around view of OHG. Unlike traditional advertising, especially in the healthcare sector, the accuracy and confidentiality of information are paramount. This includes the acquisition of statistical result, which is used to draw conclusions based on the foundation of data.
The emphasis on accuracy and confidentiality is quite noticeable in my day-to-day work, and it’s clear that in the healthcare sector, these requirements are even more stringent.
Overall, I’m feeling positive about my new role at OHG. The training has been intensive but incredibly informative. I’m excited to see how my role will develop and how I can contribute to the team.
