Photo Credit: DDB Health Website
On our orientation day, 48 interns were divided into 6 teams tasked with creating a campaign related to marketing and media, the theme around making OHG “be the case study”. We have a scheduled one-hour meeting every Friday at 10 AM throughout our two-month internship to collaboratively complete this group assignment.
In our first week, we conducted the competitor analysis. With 8 members in our group, each of us researched different competitors. Last week, we brainstormed strategies using various social media tools that align with our campaign. This week, we’ll discuss how to align our strategies with OHG’s “be the case study” theme.
Each weekly meeting includes feedback and assistance from a staff member. Everyone is actively engaged, making this a great opportunity for teamwork and collaboration.
