MKT 1214 Advertising Course Description: This course focuses on utilizing Scientific Research Methods to create effective marketing strategies and support marketing professionals in making informed decisions. It includes an exploration of product, consumer, competitive, and market research, as well as different research techniques and functions, stages in the empirical research process, survey methods, constructing questionnaires, analyzing secondary data, sampling designs and procedures, data collection methods, data analysis, and basic statistical applications.
MKT 1214 Advertising Course Syllabus:
MKT 1214 Advertising Course Major Projects and Assignments:
