BUF 1101 Intro to the Fashion Industry Course Description: The course introduces various merchandising aspects of the fashion industry. This includes designers, manufacturers, auxiliary fashion industries, and retailers. It also emphasizes the role of technology and the impact of the Internet in fashion retailing. Students will understand how the fashion business has evolved into a fast-paced global entity. Visual merchandising technologies and multimedia techniques are incorporated into course activities. Comprehending 21st-century marketing is essential for a comprehensive understanding of this subject.
BUF 1101 Intro to the Fashion Industry Course Syllabus:
BUF 1101 Intro to the Fashion Industry Course Major Projects and Assignments:
