BUF 2203 Visual Merchandising Course Description: This course delves into visual merchandising, exploring how stores display products to communicate a specific message about a fashion brand. Students will learn about using in-store settings, lighting, special effects, furnishings, and product placement to influence customer behavior through theoretical and practical approaches. Topics covered include the design of visuals for walls and windows, expert presenting tactics, and the impact of color, hues, and lighting on the customer experience.
BUF 2203 Visual Merchandising Syllabus:
BUF 2203 Visual Merchandising Course Major Projects and Assignments:
