ATTENTION CLASS!

YOU ALL HAVE A ONE WEEK EXTENSION FOR PROJECT ONE.  YOU’RE WELCOME!

Be prepared to critique and turn in for grading Project One at the start of class next week: Friday 9/28

Brandy Ortiz – Celestial Seasonings Morning Thunder Tea

DUE WEEK 4 ( 9/21) FOR GRADING:

PROJECT 1, PART 3: FINAL PENCIL DRAWING

Incorporating the feedback you received on your concept sketches for Project 1, create a final pencil drawing to present to your art director.  This should be drawing at 1.5 or 2 times print size.

• Base these drawings on the feedback you received on your concept sketches. These drawings must be in proportion to the specs of your final art.
• This drawing should be done at your highest level of finish, and should incorporate the use of reference to improve upon your chosen concept sketch.
• Use Adobe PS or a photocopier and light box to scale UP your drawing and transfer it to drawing paper or bristol board.
• DO NOT INK
• Create a digital mock up of your art with the text on the can or Box using InDesign.  Print this for submission with your illustration.

* Continue Collecting Reference Images related to your concepts as well as inspirational images and reference. Be prepared to share your inspiration by next class.

IMPORTANT :

*Be sure to ensure your art is drawn to the correct proportions BEFORE you begin.

*Be sure to tape down your edges clean finished edge.

Overall Assignment:

• • • Choose an illustrated wrap around beer can or tea box.
    • Label will be a horizontal design:Illustration for a beverage label: You have been approached by a client to who wishes to redesign the packaging for an existing beverage label. You will identify your own client for this project.

5 inches high 6 inches wide for an aluminum can label wrap around label

4 inches high 6 inches wide for a tea box.

• This is a primarily Illustrated label. Though text placement should be thoughtfully considered. If it is not hand drawn text and part of the art, then it should not be included in the final art.
• FINAL Art is required to be Black and White only.
• Students will be required to present the illustration alone, as well as a digital mock up, indicating space for text.

DUE NEXT WEEK:

PART 1: Generate MULTIPLE visual solutions for your client.

• Research, Brainstorm, and Generate 4 Different Illustration Concepts.
• Draw 5 at least thumbnails per concept, for a total of 20 Thumbnails.

Begin by identifying a client who’s label you would like to redesign.  Choose based on an inspiring name, NOT based on YOUR relationship with the product. Research the client and imagery suggested by the beverage, the brand or the name. Brainstorm in your sketchbooks based on research.

From your brainstorm identify at least 4 different concept directions their final illustration could go.  The more thorough your brainstorm, the better the final art will be. Explore these 4 different concepts through sketches related to their brainstorms in your sketchbooks.

You must also begin collecting visual imagery related to your concepts as well as inspirational images and reference images – organized them in a way that works for you.  You will need to compile them into a Blog Post about your working process, when you turn in the completed assignment.

IMPORTANT :

*Be sure to use a ruler to draw the frames for your thumbnails BEFORE you begin them.

*Be sure they are in proportion to the label you are designing.

Here are some inspiration sites to get you started on Project 1!

PLEASE SHARE any other sites you find inspirational with the rest of the class in the comments below!

• celestialseasonings.com/learn-about-us/iconic-artwork
• 21st-amendment.com/beers/
• 99designs.com/blog- How to Design a Beer label
• Stranger and Stranger