Assignment #14
assignment #11
assignment #13
assignment#6b
assignment #3
assignment #2
Project 3
Caribbean Airlines
Target audience
- Travelers
Product Features
- Big Planes
- non stop flights
Service Benefits
- Cheap flights
- special promotions
- great food
- great entertainment
- goes to all Caribbean countries
- no matter what flight class everyone will feel the same wealth
- travel rewards and mileage club benefit
Service Tone
- preppy
- exciting
Where the ad will play ?
- Television ex. travel channel
- on there website
Competitions
- jet blue
- delta
Commercial Script
Starts off with showing a child playing in there backyard and a pretty big plane cross over his head he calls his mom over to show her and she tells him her great experience on the airline and then she goes to the computer and book a flight to Trinidad for Carnival for her and her family.