assignment#6b

suspense

This is a suspense mood. There is less lighting also with more contrast of black.
Even in this photo there is a  close depth of field within the edge to focus on the suspense within the characters faces and actions.

Project 3

Caribbean Airlines

Target audience

  • Travelers

Product Features

  • Big Planes
  • non stop flights

Service Benefits

  • Cheap flights
  • special promotions
  • great food
  • great entertainment
  • goes to all Caribbean countries
  • no matter what flight class everyone will feel the same wealth
  • travel rewards and mileage club benefit

Service Tone

  • preppy
  • exciting

Where the ad will play ?

  • Television ex. travel channel
  • on there website

Competitions

  • jet blue
  • delta

Commercial Script

Starts off with showing a child playing in there backyard and a pretty big plane cross over his head he calls his mom over to show her and she tells him her great experience on the airline and then she goes to the computer and book a flight to Trinidad for Carnival for her and her family.