![](https://openlab.citytech.cuny.edu/tde-la-cruz-eportfolio/files/2022/12/Chewy.com-Poster3-1-1024x362.png)
![](https://openlab.citytech.cuny.edu/tde-la-cruz-eportfolio/files/2022/12/Chewy.com-Poster_1-Billboard-1-1024x666.png)
![](https://openlab.citytech.cuny.edu/tde-la-cruz-eportfolio/files/2022/12/Chewy.com-Poster-BS2-1-1024x362.png)
![](https://openlab.citytech.cuny.edu/tde-la-cruz-eportfolio/files/2022/12/Chewy.com-Poster_2-Billboard-1-1024x666.png)
![](https://openlab.citytech.cuny.edu/tde-la-cruz-eportfolio/files/2022/12/chewy.com-poster-BS3-1-1024x362.png)
![](https://openlab.citytech.cuny.edu/tde-la-cruz-eportfolio/files/2022/12/Chewy.com-Poster_3-Billboard-1-1024x666.png)
In my Communications Design 2300 course we were assigned to make an ad campaign for chewy.com. Before every project we had to make a strategy statement, unfortunately I was unable to find it. However, this ad campaign replaces the head of people living their daily lives with our beloved pets.