BUF 3100 TREND FORECASTING & SOCIAL MEDIA

COURSE DESCRIPTION:
An overview and analysis of current color, fiber, and fashion trends, as well as their impact upon sales forecasting. Students will research, analyze, and develop fashion forecasts related to specific seasons in the apparel industry. Students will learn how to forecast future trends in color, fabric, silhouettes, and textures and how to incorporate their findings into a specific trend forecast and correlating merchandising plan inclusive of mood boards, flat sketches, and spec details. Students will also learn how to develop those ideas into a format that can be understood by pattern makers and other producers at the primary level of fashion.

Major Assignments:

The purpose of this assignment was to develop a two-year fashion forecast (for the year 2023) for a YOUR major fashion forecasting company. This report will focus on one category (for example: men’s, women’s,children) and one type of fashion product (trench coat, day dress, ski wear, etc.). From this you will select and analyze THREE different trends. Research Fashion forecasting is a visual and process, and relies on intuition as much as quantitative analysis.