Syllabus Overview
In this course, students examine crucial factors influencing international retailing, with a specific focus on the well-being of the global consumer. The goal is to provide students with a comprehensive understanding of the retail industry and the practical application of marketing concepts within a retail managerial context. The course highlights the importance of adaptation and strategic planning in response to dynamic shifts in the retail landscape while remaining true to a business’s core competencies. By the end of the course, students will possess the knowledge and skills needed to navigate the ever-changing retail environment effectively and to identify and capitalize on emerging opportunities.
Project Overview
