Syllabus Overview
The class provided students with insights into the fundamentals of merchandising within the fashion industry. It explored key sectors, including textile mills, designers, manufacturers, retailers, and various other contributors. Special attention was given to the impact of technology on the dynamics of fashion retailing, particularly in the context of the Internet era. Students acquired an understanding of how the fashion industry has transformed into a swiftly evolving, multimedia global phenomenon that is apparent today. The coursework extensively utilized visual merchandising technologies and multimedia techniques. Furthermore, contemporary marketing principles of the 21st century were seamlessly integrated into the subject matter.
