Category Archives: Uncategorized

What is Journey Driven Design?

Mobile-First Is Just Not Good Enough: Meet Journey-Driven Design

By Marli Mesibov & Jason Levin

In a recent sales meeting for a prospective healthcare client, our team at Mad*Pow found ourselves answering an all-too-familiar question. We had covered the fundamental approach of user-centered design, agreed on leading with research and strategy, and everything was going smoothly. Just as we were wrapping up, the head of their team suddenly asked, “Oh, you guys design mobile-first, right?”

https://www.smashingmagazine.com/2017/02/mobile-first-is-just-not-good-enough-meet-journey-driven-design/?ref=webdesignernews.com

Responsive Web Design

Responsive Web Design by ETHAN MARCOTTE May 25, 2010

This is the article that coined the term Responsive Web Design.

“The control which designers know in the print medium, and often desire in the web medium, is simply a function of the limitation of the printed page. We should embrace the fact that the web doesn’t have the same constraints, and design for this flexibility. But first, we must ‘accept the ebb and flow of things.”

http://alistapart.com/article/responsive-web-design

Topic: Responsive Design

The concept that launched a thousand site redesigns. For years, web designers have coveted print for its precision layouts, lamenting the varying user contexts on the web that compromise their designs. Responsive design advocates that we shift our design thinking to make a virtue of these constraints. Using fluid grids, flexible images, and media queries to embrace the ebb and flow of the web.

http://alistapart.com/topic/responsive-design