Marina Moda will leverage the many connections Singapore has as the trade hub of Southeast Asia to distribute the Sarong Kebaya to as many customers as possible. Through the use of the ācotton routeā and Singapore having strong connections between its regional trade and the local trade of its neighboring countries Singapore has become a central trading source for not only its neighboring South East Asian countries but also the rest of the world, the United States included (Otsuka & Sugihara, 2019, p. 96). Our company will use international logistics companies such as FedEx, UPS, and DHL to ensure that our Sarong Kebaya are delivered to our clientele with utmost efficiency when ordered from the Marina Moda website. With Changi Airport being a main aviation hub that oversees over one hundred airlines to three hundred cities and a maritime center that connects over six hundred ports in one hundred twenty countries, Singaporeās refined logistics and infrastructure network will allow Marina Moda to cultivate a strong distribution and delivery process (ITA, 2022). Through the use of franchising as well as joint ventures with U.S. franchisors, our company will have access to retail markets in not only the Southeast Asian region but the rest of the international retail market (export.gov, 2019). Marina Moda will use the strong distribution networks already found to exceed itās potential as an international retailer.
Singaporeās consumption is represented by the consumers and the purchased goods made and other services. In Southeast Asia, the consumption of goods is made frequently through mobile devices and thus Marina Moda will offer consumers to make purchases online creating a broader target market for consumers who are overseas and want to purchase our significant sarong kebaya garment (Hanjaya et al, 2019). The sarong kebaya is a type of dress worn by Peranakan women or Nyonya of Singapore, Peranakan is a community of people who were born of Chinese immigrant men and local women, this community is the main target market for this product (Wang, 2023). Our purpose is to be accessible and intend to boost our social platforms by promoting our product and creating networks as we grow our business and by making this community feel inclusive by having an online store where they can be able to purchase by offering a sense of belonging through our sarong kebaya (Ng et al, 2022). With the consumptions made at Marina Moda, we will develop and offer more stores internationally and make the community feel a connection to their roots.
