Introduction

Shelby is currently in the process of obtaining a bachelors degree in the Business and Technology of fashion with an emphasis on global fashion at NYC College of Technology. Shelby is seeking a creative career in the fashion industry as she has interest in visual merchandising, buying, and social media marketing. She has worked diligently interning with Ray-Ban as a visual merchandiser and styling with several reputable retailers such as; JD Sports and MACY’S. While employed, her growth has tremendously skyrocketed due to her fashion research and studies at NYC College of Technology. Shelby has learned an immense amount of information pertaining to fashion such as; international retailing, marketing strategies, and financial management. She is a quick learner and very eager to apply those skills and knowledge in a professional setting. 

The main objective of creating an eportfolio is to showcase Shelby’s achievements through various projects, and fashion related research. She has accumulated a combination of marketing, fashion, and business coursework. This collection acts as a visual representation of her creativity and progression as a fashion student. The eportfolio demonstrates all the knowledge she has absorbed throughout her studies at NYC College of Technology. 

“FASHION CHANGES, STYLE REMAINS”

– CoCo Chanel