A side project separate from the main campaign was a social media post relating to an initiative the organization was advertising called âTake Back The Powerâ, the key slogan for the campaign was âSafe Help Is InReachâ. The social media posts were intended to be used by volunteers of the organization to spread awareness. Because they wouldnât be posted directly to the organizationâs social media there was more flexibility when it came to brand guidelines as long as the logo was included. I added some gradients to the background to subtly allude to different pride flag colors, as well as a collage style cut-out of Marsha P. Johnson, a historic and important figure in the stonewall riots and for the community as a whole. The final product was intended to be vibrant, attention catching and joyful, and at the same time connotate a need for action and resistance for the community.
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