Photo by Sergey Zolkin on Unsplash
The third and final phase of the project included putting all of the assets, stock photography, and copy I had been accumulating together into a formalized campaign. Half of the deliverables included in the final campaign were for print. I worked on the layout, assets, and some copy for things like brochures, flyers, and posters. These items were all intended to go into third party organizations, in highly visible locations so that potential users and key audience demographics would be able to encounter them organically in person. The print materials were all very information heavy, with large paragraphs of body copy. Because of this, I knew I had to make sure there were headlines large enough to be seen from far away, and that those headlines had to give the audience a quick snapshot into the services provided by the organization.
The second half of the deliverables was a social media campaign. I had to ensure that each post had the correct dimensions for all associated platforms (Instagram, Instagram stories, LinkedIn, and Facebook). This section of the product taught me to stay consistent across channels so that campaigns can be both recognizable and widely used.
