This course taught how to effectively direct traffic to a website. Implementing Web Analytics, Search Engine Optimization, and Search Engine Marketing. We also analyzed data and assess reports on traffic to web sites; learn to write content to rank for key search terms, and to choose appropriately, and implement the best strategies that help to drive traffic to web sites.
![](https://openlab.citytech.cuny.edu/sfranco-eportfolio/files/2022/05/Screen-Shot-2022-05-11-at-11.32.00-PM-782x1024.png)
![](https://openlab.citytech.cuny.edu/sfranco-eportfolio/files/2022/04/Screen-Shot-2022-04-28-at-1.52.21-PM-1024x585.png)