This course provides the fundamental techniques of how to build, measure, and manage a brand. An exploration of visual literacy through the consideration of the symbols and imagery used in formulating fashion brands and line identity. Explores the theoretical and practical use of images as a form of visual communication intended to convey a specific message about brand identity. Considers how ideas about identity are made, why some brand identities are more clearly understood than others, and how this ultimately affects consumer choice.
![](https://openlab.citytech.cuny.edu/sfranco-eportfolio/files/2022/05/Screen-Shot-2022-05-12-at-12.00.39-AM-803x1024.png)