Shana Cromwell-Ramnarain is a senior at New York City College of technology, class of 2023. She is a dedicated, persistent student who loves to embrace a challenge and display her detailed mind in her hard work. Built on values such as integrity, thoroughness and personal responsibility, Shana is proud to display her academic works & achievements in which she’s dedicated the past four years. Throughout her years of study, Shana has maintained a 4.0 GPA and participated in programs such as the Emerging Scholars Undergraduate Research program, mentored by Dr. Alyssa Dana Adomaitis, director of the Business Fashion major. Shanas works have also been selected for submission for publishing to the City Tech Writer. She is immensely proud of her contribution to the research program & fashion major, and dedication to her academic goals.
She will be graduating in June 2023 Summa Cum Laude.
This logo is not only a representation of Shana, but also a representation of the brand she has built over the past four years. The arc depicted in the logo represent the history of Roman architecture, and how the beauty behind architectural equilibrium can be found in the strength technique developed by Shana in her acrylic enhancement practices. The Vitruvian man depicted within the arc represent the studies of Leonardo Da Vinci in 1490 (Oksanish 2019). He believed ideal proportions in perfect mathematics were found in art and nature in repeating in their Patterns. The Vitruvian man is a well-known symbol of perfection and harmony; the same harmony in art which guarantees the strength hidden within the roman arc’s architectural build.
Oksanish, J. (2019). Vitruvian Man. Oxford University Press, USA.
Shana chose a light color palette, one which represented elegance, luxe treatment, and high-quality servicing. White indicates a clean, pure feeling of hope, clarity, and overall bliss. (Bell 2010). She chose this non-abrasive color to act as a base in order to evoke less disturbing feelings from her consumer. White is the ideal background color which ties every design together in every photo, but the soft, yellow-undertone of the cream accents in the logo, couple everything together. Bell (2010) informs us of the happy, optimistic feeling one receives from yellow tint, creating a pastel color by mixing yellow with white. These are the colors Shana chose in order to relate positive, optimistic emotions to her customers. Shana wants her consumers to feel hopeful in that they can trust in her caring techniques and years of experience in order to leave satisfied. For a pop of color, Shana sometimes uses the color pink. With most of her demographic being women who prefer feminine designs, pink is the perfect complimentary color to add a pop of personal touch, trendiness and relate to the guilty pleasure of embracing this feminine color which can speak to and connect her brand to her consumer base.
Bell, J. A. (2010). Silent Selling: Best Practices and Effective Strategies in Visual Merchandising. United States: Fairchild Books.
