COURSE DESCRIPTION:
This is an online hybrid course, meaning it meets face-to-face and online over the World Wide Web via the Internet. On average, we will meet face-to-face once a week at City Tech in our 300 Jay Street, Brooklyn location. We will also meet once a week in an Online Classroom located through an educational software program called Blackboard that you access on your personal computer. You should plan on visiting the Online Classroom at least three separate days out of the seven-day week.
The course is an introductory survey of today’s fast-paced, rapidly changing, and interactive global marketing environment. The course will introduce contemporary marketing philosophies and practices as they are used for the advertising, selling, and distribution of goods through brick and mortar stores, the Internet, the World Wide Web, and other electronic media. Effective marketing is all-important to the success or failure of any business venture, especially in the quickly evolving online environment of e-Business. All companies, and particularly e-Business leaders, spend significant percentages of their revenues on marketing to attract and retain loyal customers, sell merchandise of all kinds, and build brand awareness and recognition.
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