COURSE DESCRIPTION:
This course is an introduction to the integrated marketing world of direct and Internet marketing: The increasing global penetration of Internet and direct marketing; How to include the Internet and direct marketing as a focal point of I.M.C.; Using a marketing strategy standard of customer acquisition, lead conversion, customer retention, growing customer value, and metrics of customer value; Optimization of natural search and pay-per-click (P.P.C.), email marketing, display advertising for branding and direct response, social networks.
SYLLABUS:
MAJOR WORK:
MKT 2300 Golden Corral Case FINAL
