COURSE DESCRIPTION:

Key issues affecting international retailing with consideration of the global consumer’s welfare. Provides the student with a comprehensive view of retailing and an application of marketing concepts in a practical retail managerial environment.

Retailing is changing, and the successful business will know how to identify, adapt, and plan to the changes, without moving away from its core competencies.

SYLLABUS:

Adomaitis BUF 3300 Fall 2020 Syllabus

MAJOR WORK:

https://openlab.citytech.cuny.edu/-stifccompany/2021/04/08/intro/