PEPSI LOGO

PEPSI LOGO

Even though i’m not a fan of soft drinks there is no doubt that PEPSI has one of the most reconizable logo around the world. Pepsi was created by a pharmacist named Caleb Bradham and was first introduced as brad’s drink in 1893. Brad’s drink was renamed as Pepsi-cola on August 28, 1898, then renamed again to Pepsi in 1961.

The first logos of the brand was created by Bradham, how ever in 1940 Walter Mack, the CEO of pepsi came up with the idea of a new bottle design, with the crown having the pepsi logo. the pepsi globe emerged when USA was in WWII. To support the country’s war effort,Pepsi had a blue red and white logo.

SOURSES:

http://www.logoworks.com/makeover/article.html

http://www.huffingtonpost.com/2012/12/28/pepsi-logo-timeline_n_2279676.html#slide=1869963