BUF 2400: Product Development

This course provides an introduction to product development in the fashion industry, focusing on the journey from concept to consumer. Students will gain insights into how research shapes the design process, exploring how trends are identified and translated into garment creation.Key topics include understanding trend cycles, analyzing consumer behavior, and examining the impact of social, political, and economic factors on fashion trends. By studying these influences, students will learn how to predict and respond to shifts in consumer preferences and market demands