Ethics 2a

I think my approach to my own design work will improve after reading the AIGA Design Guide and the New York Times piece on the Shepard Fairey “HOPE Poster” case. I have learned a great deal from the AIGA Design Guide about handling copyright, using other people’s photos and illustrations, and knowing my obligations as a designer to customers, other designers, and the public. AIGA places a strong emphasis on the value of upholding intellectual property rights, providing due attribution, and making sure that any photos or other assets used are either legally licensed or royalty-free.

The “HOPE Poster” case brought attention to the grave consequences of breaking copyright laws. Shepard Fairey used an AP photo without permission to produce the now-famous poster of Barack Obama. Fairey was involved in a legal battle that not only had financial ramifications but also damaged his artistic reputation. This case is a sobering reminder of how crucial it is to source photos responsibly and acquire the required licenses.

Citation(s)

• “Guide to Copyright” AIGA. (2001). PDF. New York City; Richard Grefé, AIGA.
• “A Client’s Guide to Design: How to Get the Most Out of the Process” AIGA. (2001). PDF. New York City; Richard Grefé, AIGA. 
• “Use of Photography” AIGA. (2001). PDF. New York City; Richard Grefé, AIGA. 
• “Summary.” Ethics of Design, WordPress, 29 June 2024, https://ethicsofdesign.wordpress.com/summary/.
• “Code of Ethics.” Australian Graphic Design Association, AGDA, https://agda.com.au/member/code-of-ethics.