Especially when considered in the context of the AIGA guide’s ethical criteria, my internship at Brooklyn College has been illuminating. As a member of the brand design team, I have had the chance to learn a great deal about the moral issues surrounding the sourcing of pictures and the upkeep of corporate trademarks and logos.
Finding photos that adhere to the ethical guidelines established by AIGA is one of our main design job responsibilities. To prevent any concerns about misuse, we make sure that all photos used are appropriately licensed and attributed. This procedure preserves the integrity of our work while also paying respect to the original artists. Our group stays away from using royalty-free graphics since we are aware of the risks involved, including unauthorized usage and inadequate payment to the artists. We maintain a high standard of ethical conduct by getting photos directly from artists as well as from reliable stock photo providers.
We stick to the guidelines provided by Brooklyn College in terms of trademarks and logos and any use of the elements in the branding they provided are thoroughly checked to see if any thing was misused or could misrepresent the college.
My time at Brooklyn College has been rewarding, and I now have a strong grasp of the moral issues that the design business faces. It has emphasized how crucial it is to preserve the integrity of the design profession and to protect intellectual property.
Citation(s)
- “Guide to Copyright” AIGA. (2001). PDF. New York City; Richard Grefé, AIGA.
- “A Client’s Guide to Design: How to Get the Most Out of the Process” AIGA. (2001). PDF. New York City; Richard Grefé, AIGA.
- “Use of Photography” AIGA. (2001). PDF. New York City; Richard Grefé, AIGA.
- “Summary.” Ethics of Design, WordPress, 29 June 2024, https://ethicsofdesign.wordpress.com/summary/.
