Technology in the Dominican Republic has advanced tremendously. Through the years “Historically, the country’s economy has been based on its strengths as an agricultural exporter. In the last decade, the Dominican Republic has capitalized on its geographic location as a manufacturing hub and distributor ” (TBY, 2017). Being that the country is rich in natural resources such as “gold, ferronickel, coal, salt, gypsum, and stone” (Embassy of the Dominican Republic, 2022). These resources are important for the country and other countries that are benefiting from them. Technology is an advance for the world but especially for a country like the Dominican Republic who is considered a third world country. According to the International Trade Administration, “a law was enacted in 2002 to regulate electronic retailing, digital documents and electronic signatures” (ITA, 2021). This law brought in a whole new world to the Dominican Republic as it opened up the gates of e-commerce and e-retailing. With years of technological advances on the rise, it took many years to come up with terms to control e-commerce in and out of the country. Mobile devices becoming the main source of many has made it extremely easy for e-retailing to take place. According to the International Trade Administration “ The Dominican Republic, with an approximately 11 million population by the end of 2020, has mobile connections of 8.64 million (79% of the population) and 8.16 million internet users (74.8% of the population)” (ITA, 2021). These quantifiable numbers show how active users are and how much they partake in e-commerce. The COVID-19 pandemic brought a large number of consumers to e-commerce and e-retailing as it was their only source to get their food, clothing, and things necessary for their home. As many people had to stay home, digital marketing became a large market for the Dominican Republic causing lots of traction in the market for other countries.
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Written By: Kelley Martinez
