Reformation’s design mission is to make effortless silhouettes that celebrate the feminine figure. The design process starts with thinking about what we really want to wear right now. Reformation sources the most ideal and sustainable fabrics possible to bring those designs to life quickly.
Most fashion is designed 12-18 months before it’s released, but at Ref a sketch can become a dress in about a month. Reformation is creating what you want to wear right now. The perfect fit is a top priority for our clothes. Several hours are spent fitting on different bodies and have a meticulous approach to the Ref fit. The main range is fit on multiple women that are between 5′6 and 5′10. Reformation also launched a petite collection designed for ladies 5′2 and under, an extended sizes collection going up to size 22, as well as a collection specially designed to fit women with a full C-DD cup. These capsules based on body types are just the first steps in Reformations quest to make sure women of many shapes and sizes can wear Ref (and look damn good doing it).
