Logo
Mr. Cruz’s Logo
Mr. Cruz’s logo is an eagle that represents freedom and power. The eagle also symbolizes the importance of having honest and truthful principles. Mr. Cruz finds it important to have a logo that directly symbolizes and portrays the message that his brand stands for. The color is black due to Mr. Cruz wanting to keep the logo simple, while also having the message being fully communicated through the symbolism of an eagle and what it represents.
Color
Color is the quality of an object with respect to the light reflected by the object, which is usually determined visually by measurement of hue, saturation, and brightness of the reflected light. The color black is mainly associated with power, strength, elegance, formality, and sophistication. The color black can be seen not just on the logo, but all throughout Mr. Cruz’s ePortfolio. The reason for that is due to the aforementioned traits and attributes all being parallel to what Mr. Cruz’s brand represents.
