I just finished up my first week as a Communications Strategy Intern at JOAN Creative, and it’s been a wild ride. From day one, I felt like part of the team. The folks at JOAN Creative have been so supportive and open to sharing their wisdom. It’s been awesome getting to know the team and understanding how they tackle strategic processes.
We’ve spent a lot of time getting to know each other and diving into the projects and clients the team is handling. This onboarding phase has been crucial for me to grasp the team dynamics and what’s expected of me. It’s clear that JOAN Creative values a combined approach to strategy, bringing together different viewpoints to create impactful campaigns.
One of the coolest things this week was getting briefed on my first project, which focuses on organic and paid ads. It’s a fantastic chance for me to put my strategic skills to the test in a real-world scenario.
The project involves devising a solid strategy for a client’s upcoming campaign, juggling organic reach and paid advertising to make the biggest impact. The aim to create a clear plan that makes the most of both organic content and targeted ads to reach the right audience.
With the research insights in hand, the next step is to craft a strategic plan. This involves figuring out the best platforms for organic content, identifying key messages that will resonate with the target audience, and planning the budget allocation for paid ads. It’s a bit of a puzzle, but it’s super exciting to carefully consider all the factors to come up with a balanced and effective strategy.
