Please view the posters presented at the 19th Annual City Tech Faculty and Student Research Poster Session below. You can click on each poster to enlarge it and view the PDF version under the poster abstract.
We thank all presenters for sharing their innovative and informative research with the City Tech community and beyond!
7-Innovation in the Fashion Industry: Lane Bryant Case Study
Lena Himmelstein, the founder of the plus-size women’s apparel brand Lane Bryant, started her business in 1904 in New York City catering to pregnant women who needed maternity wear. This marked a shift in cultural and sociological ideas about pregnant women, and a move away from Victorian Era notions of femininity and middle-class women’s confinement to the domestic sphere. Research on Lane Bryant is practically non-existent, and yet there is great potential for providing a historical overview of the development of the plus-size segment of the fashion industry in the United States. With the growing interest in and expansion of this area of fashion—as seen in new plus-size fashion lines, consumer demand for more variety in plus-size style, and the call for greater diversity in the fashion industry overall—a comprehensive look at the development of Lane Bryant is timely and relevant. *The Lane Bryant Case Study is a chapter in a book project under contract with Rowman & Littlefield publishers, tentatively titled: Fashion Innovation in the 20th Century: The Relevance Rule. View or download a PDF version of this poster.
