I work with another intern and we both played a key role in client relations, acting as a liaison between our businesses seeking to refresh their marketing materials. This involved facilitating client meetings to understand their specific goals, target audience, and existing brand identity. Through active listening and insightful questioning, we helped them articulate their vision and identify areas where their brochures, menus, and business cards could be enhanced.
By analyzing their needs and brand guidelines, we will continue collaboration to develop creative and impactful marketing materials that not only resonated with the target audience but also seamlessly integrated with the client’s established brand image. This process allowed me to hone my communication skills, conduct effective client needs assessments, and gain valuable experience in maintaining brand consistency across various marketing touch points.
