Introduction to the Fashion Industry (BUF 1101-D105)— 3 credits/3 hours

Pre-requisites & Co-requisites: MKT 1210 & MKT 1214

Required Textbook: Dynamics of Fashion (5th edition), Elaine Stone, Fairchild Publishing, 2018

Course Description/Overview:
Provides an overview of the fashion business. Students learn the types of fashion enterprises, merchandising practices, internal relationships, line development, and trends of the major sectors in the marketing of fashion products.

Learning Objectives – Course Specific:
• Understand the major segments of the fashion industry, including textile mills; designers, and manufacturers as well as other producers; auxiliary fashion industries; and retailers.
• Develop an overview of the fashion merchandising process from the raw materials through production and distribution and (into the final phase) the product created for the end-user or consumer.
• Describe the role of the designer, fashion editor, fashion show producer, and merchandiser (or retailer) in the entire system.
• Understand the role of technology in 21st-century fashion.
• Understand how business, as well as social and cultural trends, affect the fashion industry.
• Understand the global implications of fashion.
• Develop an overview of the diverse career opportunities available in the fashion industry. Analyze how the process of change (including fashion change) affects and is affected by dress across time and cultures.