First assignment

This week, our team had our second meeting. It was a short meeting, just a brief explanation of what we can do at the moment. We finally received the worksheet, which means the internship is officially starting. Since Manjie, Tarique, and I joined the internship team later, there isn’t much for us to design yet. Dariann and John, who joined earlier, have started organizing data for the fact sheet and creating a heat map. Although we joined later, we still have tasks this week: learning Brooklyn College’s brand guidelines and submitting our bios. We are also on call.

Brooklyn College’s brand guidelines, or visual identity guidelines, include not only the logo but also color, typography, and graphic elements. They detail the uses and restrictions for each component. The Brooklyn College logo has specific proportions and font designs. It shows various permissible logo and background color combinations and how to correctly use the logo in designs. The main official college colors are maroon and gold, with the primary marketing colors being two darker shades of maroon, along with black and white, totaling five colors. The secondary marketing colors include twelve additional colors, providing more options for designers. The guidelines list four commonly used fonts for different purposes, such as labels and body copy, each with its designated role. There is much more to explore and learn from Brooklyn College’s visual identity guidelines.