A City Tech OpenLab ePortfolio
Course Description: This course examines the art of brand building, measuring, and management. We explore visual literacy by analyzing symbols and imagery used in fashion branding. We examine the use of images to communicate brand identity and how it impacts consumer choice.
The OpenLab is an open-source, digital platform designed to support teaching and learning at City Tech (New York City College of Technology), and to promote student and faculty engagement in the intellectual and social life of the college community.
