Course Description: This course provides a comprehensive overview of general marketing practices, including the latest trends and best practices. It covers contemporary marketing philosophies and methods for advertising, selling, and distributing goods through various channels. A successful marketing strategy is crucial to the success of any business, particularly in today’s rapidly evolving online environment. All businesses, particularly e-commerce leaders, invest significantly in marketing to attract and retain customers, sell products, and build brand recognition.
![](https://openlab.citytech.cuny.edu/moreliapena-eportfolio/files/2023/11/IMG_0232-1024x944.png)