The course “Merchandising and Marketing for Digital Platforms” offers an in-depth exploration of digital fashion marketing strategies. Utilizing “The Fundamentals of Digital Fashion Marketing” by Clare Harris, students will engage with current trends, case studies, and practical applications in digital marketing. The course focuses on creating effective social media strategies, understanding consumer behavior online, and leveraging data analytics to enhance brand presence. Through weekly assignments, discussions, and a final project, students will gain comprehensive knowledge and hands-on experience in digital fashion marketing.
Turning Data into Impact
