COMD 3563 Web Traffic & Analytics

In this course you will learn how to develop Internet content and effectively direct traffic to a website. Topics will include implementing Web Analytics, Search Engine Optimization, and Online (Social Media) Marketing. You will analyze data and assess reports on traffic to web sites; learn to write content to rank for key search terms, and to choose appropriately, and implement the best strategies that help to drive traffic to web sites.

Syllabus

Group project: https://designbloxstudio.com