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The sto­ry­board is the vi­sual ver­sion of the script. It con­sists of a num­ber of pan­els that show the vi­sual ac­tion of a se­quence in a log­i­cal nar­ra­tive. The sto­ry­board is used as a tool for pro­duc­tion or to as­sist in the sell­ing of ideas to clients. The em­pha­sis in this class is on story, idea and de­vel­op­ment. Stu­dents will de­sign and pre­sent sto­ry­boards for top­ics in­clud­ing com­mer­cials, film and tele­vi­sion ti­tles and video pre­sen­ta­tions.

The storyboard is the visual version of the script. It consists of a number of panels that show the visual action of a sequence in a logical narrative. The storyboard is used as a tool for production or to assist in the selling of ideas to clients. The emphasis in this class is on story, idea and development. Students will design and present storyboards for topics including commercials, film and television titles and video presentations.

As­sign­ment to find field­work/study sit­u­a­tions of ap­prox­i­mately eight hours per week at an in­tern­ship site ap­proved by the De­part­ment In­tern­ship in­struc­tor such as an ad­ver­tis­ing agency, graphic de­sign firm, cor­po­rate de­sign of­fice, pub­li­ca­tions art de­part­ment, pho­tog­ra­phy or il­lus­tra­tion stu­dio, TV or mul­ti­me­dia pro­duc­tion com­pany. Stu­dents will be re­quired to keep a learn­ing jour­nal of their in­tern­ship in the form of a blog using Open­lab. A por­tion of the class will be de­voted to pre­sent­ing and shar­ing ex­pe­ri­ences with class­mates. Stu­dents will learn how to as­sess their tal­ents, up­date their re­sume, and pro­mote them­selves and their work through so­cial net­works. Stu­dents will be re­quired to setup and main­tain at least two so­cial media net­works such as: Face­book, LinkedIn, Twit­ter, In­sta­gram, and Pin­ter­est.

Assignment to find fieldwork/study situations of approximately eight hours per week at an internship site approved by the Department Internship instructor such as an advertising agency, graphic design firm, corporate design office, publications art department, photography or illustration studio, TV or multimedia production company. Students will be required to keep a learning journal of their internship in the form of a blog using Openlab. A portion of the class will be devoted to presenting and sharing experiences with classmates. Students will learn how to assess their talents, update their resume, and promote themselves and their work through social networks. Students will be required to setup and maintain at least two social media networks such as: Facebook, LinkedIn, Twitter, Instagram, and Pinterest.

Eng­lish 3771, Ad­vanced Ca­reer Writ­ing, will pro­vide you with the op­por­tu­nity to im­prove your abil­ity to write busi­ness doc­u­ments through ap­plied study and cri­tique from the pro­fes­sor and your peers. You will de­velop the knowl­edge, skills, and processes nec­es­sary to de­velop com­mon doc­u­ments under con­straints typ­i­cally found in the work­place. You will re­search, plan, or­ga­nize, write, re­vise, and pre­sent doc­u­ments and oral com­mu­ni­ca­tions. In this course, doc­u­ment con­tent and for­mat are stressed, along with au­di­ence analy­sis, prob­lem-solv­ing, and an aware­ness of eth­i­cal is­sues and the global im­pact of busi­ness com­mu­ni­ca­tions. The types of doc­u­ments that you will com­pose in­clude, but are not lim­ited to, busi­ness let­ters, memos, and short re­ports for var­i­ous pur­poses, and a more lengthy col­lab­o­ra­tive re­search re­port.

English 3771, Advanced Career Writing, will provide you with the opportunity to improve your ability to write business documents through applied study and critique from the professor and your peers. You will develop the knowledge, skills, and processes necessary to develop common documents under constraints typically found in the workplace. You will research, plan, organize, write, revise, and present documents and oral communications. In this course, document content and format are stressed, along with audience analysis, problem-solving, and an awareness of ethical issues and the global impact of business communications. The types of documents that you will compose include, but are not limited to, business letters, memos, and short reports for various purposes, and a more lengthy collaborative research report.

This course in­tro­duces stu­dents to core con­ceptsin graphic com­mu­ni­ca­tion field in­clud­ing ty­pogr­phy, color the­ory, de­sign and pro­duc­tion ter­mi­nol­ogy, print processes, file for­mat and sub­strates.

This course introduces students to core conceptsin graphic communication field including typogrphy, color theory, design and production terminology, print processes, file format and substrates.

Stu­dents learn basic ty­pog­ra­phy and page as­sem­bly tech­niques in­clud­ing el­e­ments, mea­sure­ments, fonts, set­tings and con­fig­u­ra­tions, proof-read­ing mark-ups and cor­rec­tions, al­tered file nam­ing con­ven­tions and stor­age or­ga­ni­za­tions. The course also em­pha­sizes the proper use of key­board con­trols and the re­la­tion­ship of type to page as­sem­bly. Stu­dents learn to use in­dus­try stan­dard soft­ware such as In­De­sign on the Mac­in­tosh op­er­at­ing sys­tem. In ad­di­tion there will be an em­pha­sis on stu­dent mas­tery of in­dus­try ter­mi­nol­ogy. 2 class hours, 2 lab hours, 3 cred­its

Students learn basic typography and page assembly techniques including elements, measurements, fonts, settings and configurations, proof-reading mark-ups and corrections, altered file naming conventions and storage organizations. The course also emphasizes the proper use of keyboard controls and the relationship of type to page assembly. Students learn to use industry standard software such as InDesign on the Macintosh operating system. In addition there will be an emphasis on student mastery of industry terminology. 2 class hours, 2 lab hours, 3 credits