Juan’s Profile
business, marketing, sales, finance, and accounting
As a dedicated Business Management & Sales student with a strong interest in marketing, finance, and accounting, I bring a mix of analytical skills, creativity, and teamwork. My ability to balance multiple tasks and my commitment to delivering results make me a strong candidate for any role.
My Courses
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My Projects
IMPACT OF SEX IN LUXURY FASHION ADVERTISEMENTS ON BRAND ATTRACTIVENESS AND IDENTIFICATION
This research explores how the use of sexuality in luxury fashion advertisements affects consumers’ perceptions of attractiveness and brand identification. It examines how different levels of sexual imagery (e.g., demure to nude) in advertisements influence male and female viewers’ attraction to luxury brands like Chanel or Gucci and their identification with these brands. Using semiotic theory, the study analyzes how signs and symbols in advertisements communicate cultural meanings that impact consumer behavior. The research involves a survey with stimuli representing varying degrees of sexuality in advertisements, and the findings aim to shed light on how luxury brands leverage sexuality in their marketing strategies to appeal to diverse audiences.
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