This drawing course introduces basic concepts, tools, techniques and the role of drawing in design, illustration, animation and games. The course will also cover projection systems, plans, elevations, sections, oblique, isometric, one-point perspective and two-point perspective views.
Students will develop a robust and unified visual identity for a cultural institution including a logo, brochure and ad campaign. We will explore the elements that make an identity appropriate, engaging and cohesive. Color palette, iconography and type selection will be discussed. Slide lectures, assigned readings, videos and class critiques will augment the design process.
The final project will be presented in the form of a pdf booklet and will include evidence of process as well as applications. Process will consist of research, mind mapping and logo development sketches. Guidelines for logo usage will be developed.
Student is assigned to find fieldwork/study situations of approximately eight hours per week at an internship site approved by the Department Internship instructor. Approved Sites include advertising agencies, graphic design firms corporate or non-profit design offices, publications art departments, photography or illustration studios, TV or multimedia production companies. Students will be required to keep a learning journal of their internship in the form of a blog using Openlab. A portion of the class will be devoted to presenting and sharing experiences with classmates. Students will learn how to assess their talents, update their resume, and promote themselves and their work through social networks during class meetings. Students will be required to extend their networking contacts using LinkedIn.
This course will offer an in-depth introduction to communication design theory, examining theoretical perspectives of design practice within the larger discourse of design and visual culture. Communication models, the nature of representation, the dimensions of context and semiotics will be explored through critical readings from key documents written between the early decades of the twentieth century and the present.
In this course, students learn to refine their conceptual thinking, and the ability to apply design concepts across various media channels. This course challenges students to think and strategically apply campaign ideas. At this stage, students choose a media placement and incorporate it into the solution. The course also introduces the collaborative relationship between Art Director and Copywriter. Student teams brainstorm, develop copy, art direct and pitch ideas in teams. Students will explore the dialogue between products and services and how to communicate their benefits and features to the intended target. Project based assignments from concept through final digital output are an integral part of the course.
1 cl hr, 5 lab hrs, 3 cr
COMD 2400-D202 FALL 2020
MONDAY—THURSDAY
2:30—5:00PM | ONLINE
Instructor: Visakh Menon
Prerequisites
COMD 11162, COMD 2300, COMD 2427
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