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In­tern­ship in Com­mu­ni­ca­tion De­sign (Hy­brid) Writ­ing In­ten­sive 2 c… See More

Internship in Communication Design (Hybrid) Writing Intensive 2 cl hrs, 120 field hrs/semester (BFA degree) Assignment to fieldwork/study situations of approximately 12+ hours per week at an internship site approved by the department Internship Coordinator: an advertising agency, graphic design firm, corporate design office, publications art department, photography or illustration studio, TV or media production company. Each student keeps a blog/journal to be shared in group seminars. Supervision is by faculty and by the supervisor at the internship site. The class is a hybrid class. Internships may be undertaken during the spring, summer and fall semesters. Prerequisites: COMD 3701 or COMD 4701 or department approval. Course offered spring, summer and fall semesters Students will be required to keep a learning journal of their internship in the form of a blog using Open Lab.

User Ex­pe­ri­ence (UX) De­sign is an es­sen­tial com­po­nent in de­vel­opi… See More

User Experience (UX) Design is an essential component in developing websites, applications, and any other type of product intended to be used by people. This course examines the leading concepts of user—centered design through readings, discussions and assignments. Practical concerns include evaluation of technology needed to create or maintain websites; and exploration of a step-by-step process for creating products using flow charts, wireframes and prototypes. Students will also gain an understanding of issues surrounding usability on the Web, knowledge management and Web strategy.

In this course, stu­dents learn to re­fine their con­cep­tual thinkin… See More

In this course, students learn to refine their conceptual thinking, and the ability to apply design concepts across various media channels. This course challenges students to think and strategically apply campaign ideas. At this stage, students choose a media placement and incorporate it into the solution. The course also introduces the collaborative relationship between Art Director and Copywriter. Student teams brainstorm, develop copy, art direct and pitch ideas in teams. Students will explore the dialogue between products and services and how to communicate their benefits and features to the intended target. Project based assignments from concept through final digital output are an integral part of the course.