Richard Pels’s Profile
Advertising, copywriting, fiction writing
Richard Pels is an advertising creative director and copywriter who has worked for ad agencies such as BBDO, Y&R, Ogilvy, Scali McCabe & Sloves, Grey and Saatchi & Saatchi. He’s been freelancing and consulting as a writer and creative director for the last 18 years. Richard has won all major advertising awards, including One Show Golds, One Show Best of Show, Art Directors Club, Clio Awards and Cannes. His portfolio is at http://www.richardpels.com/ He’s published two children’s books, wrote an opera libretto, and writes fiction.
My Courses
This course is designed to familiarize students with the principles and skills of conceptual advertising. And to have the students use those principles and skills, along with your creativity, to generate advertising campaign ideas, and turn those ideas into campaigns that you can use to build your advertising portfolios as art directors and copywriters.
My Projects
City Tech’s Source for Academic Affairs Information
The COMD CLT Staff is hard at work making resources and support for the department easily accessible and available for all. This Project and associated blog will make it easier for you to find the tools and resources you need to best meet the needs of your classes. Email: comdclt@gmail.com Phone: (929) 320-0338 Skype: comdclt@gmail.com Zoom: comdclt@gmail.com
My Clubs
Richard Pels hasn't created or joined any clubs yet.