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This is a foundation course in advertising and graphic design. Students are challenged to combine foundation skills with conceptual thinking in order to develop creative solutions. Students develop the ability to communicate ideas visually through art direction, and verbally through copywriting. Project-based assignments from concept through digital output challenge students to consider the relationship between the product, its’ target audience and marketing objectives. Students learn the importance of conceptual thinking, professional execution and presentation of their ideas. Students may work in teams on the concept, design and development process.

This is a foundation course in advertising and graphic design. Students are challenged to combine foundation skills with conceptual thinking in order to develop creative solutions. Students develop the ability to communicate ideas visually through art direction, and verbally through copywriting. Project-based assignments from concept through digital output challenge students to consider the relationship between the product, its’ target audience and marketing objectives. Students learn the importance of conceptual thinking, professional execution and presentation of their ideas. Students may work in teams on the concept, design and development process.

This is a beginning course that explores the technical and aesthetic concerns of photography. Using dSLR cameras, professional lighting equipment and software, students will explore fundamental concepts of light, exposure, and composition in order to develop the ability to control photographic style to create visually engaging images.

This is a beginning course that explores the technical and aesthetic concerns of photography. Using dSLR cameras, professional lighting equipment and software, students will explore fundamental concepts of light, exposure, and composition in order to develop the ability to control photographic style to create visually engaging images.