This course addresses the advanced creative and comprehensive study of typographic design principles. Exercises include consideration of hierarchy and design with intensive use of body copy to explore multiple columns and grids and multiple page applications, in the design of table, book, poster, web and motion graphics. Lessons include modes of production, font management and electronic file preparation.
The study and use of graphic communication tools through understanding graphic elements and principles geared to the development of sensitivity to the nature of graphic relationships and their control within a given framework. Finding solutions to problems of abstract, conceptual, expressive and applied character, with increasing awareness of the range of properties of black and white and color. Identifying the characteristics, physical properties and psychological effects of black and white and of color for visual expression and practical graphic application.
photo: Prof. Rosenblatt
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