peggylu’s Profile
Arts, Literature & Writing, Phtography, Publicity Production Management, Designs
My Courses
ENG3771 D564 Advanced Career Writing, FA2014
ENG 3771, Advanced Career Writing gives you opportunities to learn important technical communication skills, heuristics, and approaches that you will use in the workplace. Borrowing ideas from Donald A. Norman’s Living with Complexity (2010), we can think of technical communication as a way of managing complexity. Using rhetoric, research, and process, we can make complex information, tasks, and technology far easier to understand, accomplish, and use. In order to accomplish these things, we need to focus our use of WOVEN (written, oral, visual, electronic, and nonverbal) modes of communication on the needs of our readers. However, we must base our strategies and approaches on clearly articulated goals and firmly established research; we must test our deliverables for usability; and we must revise our deliverables to meet our clients’ requirements. Above all else, as technical communicators, we must follow professional and ethical codes of behavior. In this class, you will learn about these important aspects of technical communication through daily exercises, hands-on activities, and collaborative service-based projects.
This basic design and color theory course explores graphic communication through the understanding of the elements and principles of design, as well as the design process, including idea development through final execution. This is a course in visual literacy and the design process: How we see, how we analyze the effects of our vision, and how we craft a design that will have energy and content. All projects will include thumbnail sketches, discussion and research. A weekly scrapbook will be kept. Media used are paint, paper, ink, pencil, ruler, knife, glue, and digital software for expressing graphic ideas. Numerous critiques will take place throughout the course and students’ active engagement in group discussion will play a vital role in establishing an atmosphere of collaboration and shared learning.
A required course for all Advertising Design and Graphic Arts students. Topics include creative user interface design and best workflow practice. Students will design a website using an XHTML template, and will develop design, typography and web programming skills. XHTML and CSS will be taught. Over the semester, you will: • Design and build an effective personal portfolio web site • Gain a solid foundation in current web markup languages (HTML & CSS) • Explore industry standards in layout design and functionality • Upload a fully operational site to a personal URL
ADV1103 Foundation Drawing, SP14_Tues
This drawing course introduces basic concepts, tools, techniques and the role of drawing in design, illustration, animation and games. The course will also cover projection systems, plans, elevations, sections, oblique, isometric, one-point perspective and two-point perspective views.
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