This is a foundation course in advertising and graphic design. Students are challenged to combine foundation skills with conceptual thinking in order to develop creative solutions. Students develop the ability to communicate ideas visually through art direction, and verbally through copywriting. Project-based assignments from concept through digital output challenge students to consider the relationship between the product, its’ target audience and marketing objectives. Students learn the importance of conceptual thinking, professional execution and presentation of their ideas. Students may work in teams on the concept, design and development process.
Introduces students to core technical concepts underlying all digital media. Students work with a variety of software, incorporating the scientific principles discussed during lecture, and explore pertinent industry resources. One field trip is an integral part of the course so students can witness firsthand professional work in an artistic or commercial setting.
This beginning photography course explores the foundational concepts of light and exposure. Using dSLR cameras, professional lighting equipment and software*, the student develops compositional skills and the ability to control photographic style to create visually engaging photographs.
*if this course is being held online due to an emergency, students will meet learning outcomes using alternate tools and equipment.
This course reflects a mix of creative and academic practice to build critical thinking and imagination within the framework of today’s technology, including color theory, design and production terminology, reproduction processes, file formats and substrates.
The students will upload their projects on their own ePortfolio, a video with its screenplay, a design for online and print, and their research papers. Lectures will provide students with a historical perspective of the media field as well as discussing current practices and future trends.
This course reflects a mix of creative and academic practice to build critical thinking and imagination within the framework of today’s technology, including color theory, design and production terminology, reproduction processes, file formats and substrates.
The students will upload their projects on their own ePortfolio, a video with its screenplay, a design for online and print, and their research papers. Lectures will provide students with a historical perspective of the media field as well as discussing current practices and future trends.
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