This course is an in-depth exploration of the creative advertising campaign and related
media. Working individually and/or in teams, students will research, develop creative
concepts and design packaged goods and service sector campaigns. Preparation of
finished artwork using QuarkXpress and software such as Adobe Creative Suite.
This course will offer an in-depth introduction to communication design theory, examining theoretical perspectives of design practice within the larger discourse of design and visual culture. Communication models, the nature of representation, the dimensions of context and semiotics will be explored through critical readings from key documents written between the early decades of the twentieth century and the present.
Internship in Communication Design
Assignment to field work/study situations of approximately eight to ten plus hours per week at a graphic arts-related internship site approved by the department internship director. Sites may be in areas such as advertising, printing, corporate communications or publishing. Students keep a log/journal to be shared in group seminars/discussions. Supervision is by faculty and by the job supervisor.
Students will be required to keep a learning journal of their internship in the form of a blog using Open Lab.
“I went into photography because it seemed like the perfect vehicle for commenting on the madness of today’s existence.” — Robert Mapplethorpe
This course surveys the history of photography from its beginnings in the early nineteenth century to the present. We will examine the use of photography for aesthetic, documentary, and “scientific” purposes, stylistic shifts in photography related to aesthetic concerns, and varying interpretations of subject matter based on social and cultural concerns at specific moments in history. We will also consider the relationship between photography and the visual arts in general, which culminates with the primacy of photography as a medium by the late twentieth century.
Working independently, each student researches, conceptualizes and develops an in-depth project, across media channels, which uses design-thinking to address a contemporary issue.
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